3 results for tag: Go-to-Market strategy
The Channel Trap: Why More Isn’t Better in Your Go-to-Market Strategy
By Lyn Blanchard FCMC
When founders are gearing up for launch, they often make the same declaration:
“We’re going all in - email marketing, Google Ads, LinkedIn, webinars, influencer outreach, and maybe even some events.”
It sounds ambitious. It sounds bold. It also sounds like a trap.
Here’s the hard truth: More channels don’t equal more traction. In fact, spreading your efforts across too many can kill your momentum before it starts.
In today’s go-to-market (GTM) landscape, where attention is scarce and buyer trust is earned inch by inch, choosing the right channels - and saying no to the wrong ones - is one of the most ...
Your Product Isn’t the Hero—Your Customer Is
By Lyn Blanchard FCMC
When I ask startup founders to describe their product, they often light up.
“It’s AI-powered!”“We built it on top of blockchain!”“It’s 40% faster than anything else out there!”
That’s all impressive. But here's what I gently ask next:
“How does that help your customer?”
And that’s when the silence hits.
The Mindset Shift: Product-as-Sidekick
In storytelling, the hero isn’t the tool. It’s the person on the journey. Think Luke Skywalker, not the lightsaber as an example of the person on a journey seeking resolution.
Your product is important - but it’s not the star. Your ...
Minimum Viable Segment: The Secret to Early Traction
By Lyn Blanchard FCMC
“If we can just get 1% of a billion-dollar market…”
If I had a dollar for every time I heard this pitch, I’d be an angel investor.
Here’s the truth: you don’t need 1% of a massive market. You need 90% of a tiny one.
Enter the Minimum Viable Segment (MVS) - a game-changing concept in GTM strategy that helps you focus on where you can win now, not eventually.
Why Personas Aren’t Enough
Personas are helpful for empathy - but MVS is about strategy. It forces you to find the smallest addressable segment with an urgent, unmet need, where your solution is the obvious answer.
Ask:
Who is losing ...
