Measuring Markets

In this e-book on measuring markets we take a detailed look at the elements an entrepreneur must measure, assess and consider when deciding if a business can be viable.

After reading this e-book you should be able to:


  •     Explain the importance of fact-based business analysis for you, the entrepreneur, and for potential investors
  •     Describe aspects of your market, including size, sector, value, and growth potential
  •     Explain key concepts involved in undertaking market research
  •     Describe the importance of the customer to all aspects of the business
  •     Identify common flaws and omissions in conducting market research, and their potential implications for the business
  •     Describe some methods for measuring markets and understand the pros and cons of each.
  •     Explain components of market research that is of special interest to potential investors
  •     Describe key features of customer leverage and how it works to attract investors.

Doing business analysis at each step in a company’s development is the essence of creating substance.  Investors like businesses that have substance. It is viewed positively when an entrepreneur has a finger on the pulse of the business and is driving toward profitability, which of course translates into increased shareholder value – this is something that is near and dear to investors and founders alike.

There are two kinds of business analysis: market and financial analysis. It should be noted that there is a wide variety of business analysis topics and techniques that are used in the normal course of business operations, but to address all of them would go beyond the scope of this e-book. Here we will focus on the most important analytical areas to be addressed in the capital raise effort.

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